These days social networking is an integral part of our lives. From the days of only being seen as a way for teenagers and young adults to communicate and interact with each other, social media sites such as facebook, instagram, twitter and many more are being used by people of all ages to communicate with one another on a great number of smart devices across the world. As such with many people on these social media sites 24/7, corporations and businesses needed to adapt to there business plan to not only attract employees and customers on the physical level but also on the internet level with e-businesses becoming more prevalent everyday.
In the article "How to Build a Community on Social Media" by Sara Lavenduski, Dave Klonke, President and CEO of a merchandise agency, uses social networking in order to promote his business to much success. Klonke explains that since his company uses a lot of promo products, the visual nature fits perfectly on instagram where he is able to promote his products through picture posts that can be sent and spread out organically by friends, family and customers. This trend is not only exclusive to this business as any big company knows that social networking is an integral part for having a successful modern day franchise. Nowadays you see many businesses have there own facebook page, instragram account and twitter to promote its services and products to the many people around the world who check these social media sites daily and is influenced into either promoting there products to there own acquaintances which serves as free advertising for the company.
However with the prevalent use of social networking everyday one has to be worried about one's privacy and data they are giving out as well as whether to trust these sites that hold this personal information. Facebook, which has millions of users, have shown problems these past few years of there use of there user's data being accused of leaking and selling there data to other corporations and companies. As such Facebook has made steps in order to improve privacy and security among there users as an article by Marc Perry claims that, "“engagement with privacy settings increased significantly between 2009 and 2010", for students between the ages of 18-19 showing that users still hold there privacy to importance.
The use of social networking will continue to develop as e-businesses continue to become more stronger by the day with physical stores and locations slowly heading towards obsolete in comparison. It towards the future that the users will become more sensitive with there privacy and data as we have to be sure that this integral part of our lives can be trusted as well as not being abused by any forms of big power whether it may from hackers, big corporations or even the government itself.
Sources:
https://www.asicentral.com/news/how-to/september-2018/how-to-build-a-community-on-social-media
https://www.chronicle.com/blogs/wiredcampus/who-cares-about-facebook-privacy-students-do/25877
In the article "How to Build a Community on Social Media" by Sara Lavenduski, Dave Klonke, President and CEO of a merchandise agency, uses social networking in order to promote his business to much success. Klonke explains that since his company uses a lot of promo products, the visual nature fits perfectly on instagram where he is able to promote his products through picture posts that can be sent and spread out organically by friends, family and customers. This trend is not only exclusive to this business as any big company knows that social networking is an integral part for having a successful modern day franchise. Nowadays you see many businesses have there own facebook page, instragram account and twitter to promote its services and products to the many people around the world who check these social media sites daily and is influenced into either promoting there products to there own acquaintances which serves as free advertising for the company.
However with the prevalent use of social networking everyday one has to be worried about one's privacy and data they are giving out as well as whether to trust these sites that hold this personal information. Facebook, which has millions of users, have shown problems these past few years of there use of there user's data being accused of leaking and selling there data to other corporations and companies. As such Facebook has made steps in order to improve privacy and security among there users as an article by Marc Perry claims that, "“engagement with privacy settings increased significantly between 2009 and 2010", for students between the ages of 18-19 showing that users still hold there privacy to importance.
The use of social networking will continue to develop as e-businesses continue to become more stronger by the day with physical stores and locations slowly heading towards obsolete in comparison. It towards the future that the users will become more sensitive with there privacy and data as we have to be sure that this integral part of our lives can be trusted as well as not being abused by any forms of big power whether it may from hackers, big corporations or even the government itself.
Sources:
https://www.asicentral.com/news/how-to/september-2018/how-to-build-a-community-on-social-media
https://www.chronicle.com/blogs/wiredcampus/who-cares-about-facebook-privacy-students-do/25877
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